imagery

definition: the formation of mental images,  figures, or likenesses of things, or of such images  collectively: the dim imagery of a dream.

example:

The winter evening settles down

With smell of steaks in passageways.

Six o'clock.

The burnt-out ends of smoky days.

And now a gusty shower wraps

The grimy scraps

Of withered leaves about your feet

And newspapers from vacant lots;

The showers beat

On broken blinds and chimney-pots,

And at the corner of the street

A lonely cab-horse steams and stamps.

And then the lighting of the lamps.

sentence: it is important because it inspires feeling